Brand: Schweppes | Agency: Sr. Wilson
The Sr. Wilson advertising agency needed a method that would allow having artistic control in post-production over the new cans of the Schweppes brand.
The option of a digital production allowed unifying the product’s presentation with a multitude of layers so that each element could be adjusted separately, such as shadows, reflections, etc.
Being able to determine the number of drops on each can was also important forachieving the right aesthetic distribution, while at the same making sure that the brand and the texts of the labels could be read clearly.
Agency: Sr. Wilson