Ensure Max Protein

Brand: Abbott  ~  Agency: MoveDesign

Ensure Max Protein is a dietary supplement from Abbott Nutrition that comes in three new flavors: chocolate, vanilla and coffee. Under the direction of the MoveDesign agency, Rush was commissioned to carry out the packshot animations and fluid simulations.


Product: Ensure® Max Protein

Client: Abbott Nutrición

  • Brand Manager: Mariana Mateus Robalo

Agency: MoveDesign

  • Creative Directors: Antonio Fernández Pérez, Julio Chirivella Carbonell
  • Video editor: Luis López Navarro
  • Account Executive: Guillermo Veiga

Packshot animations, fluid simulations: Rush

  • Direction: Javier Toledo, Paul Lacruz
  • FX TD, simulations: Javier Toledo
  • CG Artists: Pol Cuenca Brunet, Josep LLuis Cid Martí