Ants Know Best

Rush Project

When it comes to judging the latest in shoes, without a doubt ants have the best point of view. That was the idea behind producing this fictitious ad we made for Nike Air Huarache shoes.

The audiovisual piece is produced entirely in 3D using photogrammetry techniques, with approximately 150 photographs for each model. This allowed us to ensure the fidelity of both shape and texture.

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Rush Project

  • Art Direction, VFX Artist: Boris Martínez
  • FX TD, VFX Artist: Javier Toledo
  • Animation, VFX Artist: Paul Lacruz